Press Release

Downright's Websledge Testing Services Score Points With Lifeminders.Com

Provides Scalability To Site That Received The Most Significant Increase In Traffic of "Dot Com" Advertisers During Super Bowl Using Industry Leading Software From RadView

FOR IMMEDIATE RELEASE

LAYTONSVILLE, MD - February 15, 2000 - Downright Software, a leading developer and tester of e-business applications, today announced the results of its engagement using the WebSledge family of performance testing services to verify the scalability of LifeMinders.com, the site that supported the largest reported increase in Web site traffic of all "dot com" Super Bowl advertisers. The "Worst Commercial on the Super Bowl" highlighted LifeMinders.com's ability to send great email and brought a record fifteen times the average number of visitors to the company's Web site. Downright Software, a member of RadView's Partner Network, used RadView's WebLoad to test the scalability and integrity of www.lifeminders.com to ensure their customers enjoyed peak performance during the astonishing response.

Downright's test using WebLoad was performed at fives times the previous peak load of 1 million hits and 35,000 registrants in one day. Immediately after the commercial aired, traffic to the site soared to 15 times the normal load and at one point more than 5,000 new members were added to the company's database in less than 15 minutes. Over 700,000 new members were added to the database as a result of the quick download and registration response times. According to Nielson NetRatings, the increase of unique audience to LifeMinders.com was 91.4%. Customers were able to download the home page in 0.55 seconds, according to Keynote, a leading provider of Internet performance measurement. The average sign-up time remained under a minute, even under the dramatically increased traffic resulting from the Super Bowl ad. Prior testing with WebLoad by Downright Software assured these key performance metrics.

Downright Software offers a set of prepackaged Web site stress and performance testing services. These packages allow customers to understand the performance of their e-business systems under extreme loads and to develop realistic capacity plans. Downright Web Performance Engineers offer customers the expertise, methods, tools and facilities required to validate the performance and scalability of their e-business solutions prior to deployment. WebSledge services give customers the confidence to launch critical sites with predictable performance.

"We were very pleased with the success of our Super Bowl commercial, but all of the positive results could not have occurred if we had failed to provide the technical ability for thousands of viewer's to access our site," said Stephen R. Chapin, Jr., CEO and President of LifeMinders.com. "Downright Software used WebLoad to verify our site for an increase in traffic of five times our norm. To sustain fifteen times the normal rate without an impact to the quality of the customer experience is very impressive. It is a testament to the quality of working with a top-notch consultant such as Downright Software and best-of-breed solution provider like RadView. They provide real benefits for our company, driving member growth and raising the company's profile among consumers, advertising partners, investors and the media."

"It is not often that a company gets the chance to see the results of its work put to test in the real world, but the response to the LifeMinders.com ad was a true test of our ability to provide a solution that pulled through for our customers," said Joe Griffin, President of Downright Software. "We were able to deploy the site with greater confidence because we tested with RadView's WebLoad." 

"RadView is very pleased to have been such an asset to LifeMinders.com during the exciting outcome of its Super Bowl success by offering consistent and reliable access to its customers," said deMarie Malnar, channel marketing manager at RadView. "The scalability of the LifeMinders.com site represents one of the great strengths of collaborating with top quality partners like Downright Software to ensure that e-business sites can handle this kind of phenomenal spike in traffic."

About LifeMinders.com, Inc.
Founded in 1996, LifeMinders.com, Inc. (Nasdaq: LFMN) is the largest member based online direct marketer and a leading provider of direct marketing infrastructure services for the Web. The company sends highly personalized e-mails each week to more than 9 million members. A free service, LifeMinders.com, helps members keep track of all the important areas of their lives, including Family, Entertainment, Home, Personal Events, Automotive, Horoscope, Cooking, Pet, Health, Small Business, Personal Finance, Sports and Recreation, Travel, Shopping, Holiday Sanity Promotions and Weather. The company has signed partnership agreements with more than 215 advertisers, including Kimberly-Clark (Huggies brand), Universal Studios, Mercata.com, PETsMART.com, InsWeb, Miadora.com, NextCard, Starwood Hotels, Homewarehouse.com, Ourhouse.com, eNutrition and other leading Web sites and retailers.

About Downright Software
Downright Software was founded in 1997 as an alternative to the "Ready - Fire - Aim!" software development approach seen so often in the industry. The co-founders have worked together since 1994 with the common goal of helping people better understand the problem at hand and to aid them in correctly implementing the solution. As developers of distributed applications, Downright is uniquely suited to work with e-business teams to identify the critical performance areas in applications and then use state-of-the art tools to test the performance of Web enabled applications. For more information about Downright Software or the WebSledge family of services, visit www.downright.com or www.websledge.com.

About RadView
RadView Software, Inc. is the premier provider of Web application testing and analysis solutions. Its vision is to deliver best-of-breed scalability and integrity solutions developed specifically to meet the evolving needs of organizations deploying business-critical Web applications. For more information, please contact RadView at 1-888-RADVIEW, email info@radview.com, or visit the Web site at www.radview.com.